RESEARCH
Discovery & Data Analysis
I combine quantitative data with qualitative user research ninsights to identify friction points. I don't just look for what is breaking, but why users are behaving that way.
STRATEGY
Hypothesis & Feature
Definition
Translating insights into product features or testable hypotheses. I prioritize ideas based on potential impact and define clear success metrics before drawing a single pixel.
DESIGN
Solution Craft & Prototyping
Iterating from rapid concepts to high-fidelity variations focused on clarity and conversion intent. I ensure the UI is not only persuasive but also scalable and consistent with the design system.
TRACKING
Tracking & Data Integrity
Defining events, triggers, and tagging requirements for bulletproof data collection. I partner with engineers to verify that every user interaction is tracked correctly before launch.
DEPLOYMENT
Launch & Experimentation
Deploying the new feature or experiment to live traffic. Monitoring health metrics to ensure we drive growth without hurting the user experience.
ITERATION
Measure, Learn, Iterate
Analyzing results to understand user preferences. Whether the test wins or loses, I extract learnings to iterate on the product and inform the next strategic roadmap.